Startup Trends To Watch In 2018

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With the rise of artificial intelligence, blockchain technology, and IoT, things are looking up for small businesses in 2018. Here are some startup predictions to keep in mind this coming year.

Firstly, expect A.I. to boom in 2018. While it has already spilled into quite a number of business talks and meetings in 2017, marketers will start to see that it’s more than just hype as more and more huge companies embrace the technology. A.I. will vastly improve efficiency in the workplace, complementing machine learning and advanced analytics. It is also seen to play a big role in drug discovery, legal tech, and cybersecurity.

2018 will retain the prevalence of disruptive innovation. Innovation-driven growth creates new markets or transforms already existing ones by introducing simplicity, convenience, affordability, and accessibility in areas where high cost and complication is the norm. Good examples of disruptive, innovative companies are Uber, Airbnb, and Oyo. These have created an on-demand economy with a dedicated clientele.

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Another important trend is the rise of Internet of Things or IoT. Over 20 billion devices are now connected to the internet, and in 2018, it will move from experimentation to the business scale. It is seen to become the backbone of customer value in the coming years, shifting to edge to provide cloud intelligence. In a recent study, it was found that about two-thirds of U.S. companies are already utilizing IoT in their business dealings.

Finally, cryptocurrency is here to stay. Bitcoin has reached its all-time high in value this December at a whopping $19,783.06. Even those who’ve initially criticized the concept are now joining the bandwagon. Even Putin and Russia has launched cryptoruble, the country’s own cryptocurrency.

Dougherty Marketing offers mentorship and training services to people who aim to improve their entrepreneurial and leadership skills. It was founded by Brian Dougherty and his wife Jenny in July 2001. Visit its official website for more on the company’s offerings.